WASHINGTON — Target, the second-largest discount retailer in the world after Walmart, says it will be moving away from categorizing items in the store by gender.

“Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance,” according to a news release on the store’s website.

“For example, in the kids’ Bedding area, signs will no longer feature suggestions for boys or girls, just kids. In the Toys aisles, we’ll also remove reference to gender, including the use of pink, blue, yellow or green paper on the back walls of our shelves. You’ll see these changes start to happen over the next few months.”

The announcement comes on the heels of customers raising “important questions” over the course of the past year, the chain says.

“Historically, guests have told us that sometimes—for example, when shopping for someone they don’t know well—signs that sort by brand, age or gender help them get ideas and find things faster. But we know that shopping preferences and needs change and, as guests have pointed out, in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary.”

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