LANHAM, Md. (WNEW) — Baltimore-based athletic wear company Under Armour announced Wednesday it is acquiring Endomondo and MyFitnessPal to build the “world’s largest digital health and fitness community.”
Under Armour says owning the two companies will add to its existing applications, MapMyFitness and UARECORD, which record health and fitness data.
MyFitnessPal is a free health app with more than 80 million registered users. It provides nutritional information for more than five million foods and caloric data associated with hundreds of exercises.
The acquisition of MyFitnessPal is intended to expand Under Armour’s UA Connected Fitness™ app.
Endomondo is an open fitness tracking platform and social fitness network connecting athletes throughout the world. Endomondo’s 20 million registered users, 80 percent of which are outside the U.S., can map, record and share their workouts.
“Under Armour’s demonstrated global leadership in health and fitness innovation is greatly enhanced with the addition of Endomondo and MyFitnessPal, as we continue to redefine and elevate the Connected Fitness experience for millions of people around the world,” said Kevin Plank, Chairman and CEO of Under Armour.
Under Armour says it will continue to “strengthen its position at the forefront of the connected fitness space” with the acquisitions of the two companies.
It’s expected the apps will expand Under Armour’s Connected Fitness community to include more than 120 million registered users.
As a wholly-owned subsidiary of Under Armour, Endomondo will continue to operate out of its headquarters in Copenhagen, Denmark. Following the anticipated closing of the acquisition in the first quarter of 2015, MyFitnessPal will continue to operate out of its headquarters in San Francisco, CA.
Under Amour also reported full year net revenues growth of 32% on Wednesday.
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