WASHINGTON (CBSDC) — A new advertisement launched Friday features actual game footage of Robert Griffin III making a long touchdown run, with the Redskins logo digitally removed from his helmet.
The selected footage is of a 76-yard Griffin touchdown run against Minnesota in 2012.
From it, all traces of the team’s logo have been digitally whitewashed – from players’ helmets, from the Redskins’ end zone, and from team regalia worn by fans.
The ad is titled ‘Take It Away,’ was jointly launched by the National Congress off American Indians and the Oneida Indian Nation, and was funded through a Kickstarter campaign, as part of their ongoing “Change The Mascot” campaign.
Their goal, they say, is to show that “changing the Washington NFL team’s mascot will not alter the fan experience or their spirit for the team.”
The video’s release is similarly timed to that of the two-minute “Proud To Be” ad – released days in advance of the Super Bowl in 2014 – in which real-life Native Americans are shown, with a narrator detailing all the words they may personally use to describe themselves, none of which being the word “Redskin.”
That particular video later ran during the NBA Finals in 7 major television markets, and the song behind it, ironically, was written by a lifelong Redskins fan.
“Take it away and it’s still Washington football,” reads the final message of this latest ad.