by Chris Lingebach

WASHINGTON (CBSDC) — With the Washington Redskins drawing new attention last week to an issue that, one would think the organization wouldn’t want to draw attention to, the floodgates have again been opened for commentary on the team’s controversial name.

Sports Illustrated’s Peter King, who made the editorial decision last Fall to no longer use the name ‘Redskins’ on his website,, reasserted his position on the name Tuesday afternoon, to 106.7 The Fan’s Lavar and Dukes, almost warning the team “there’s gonna be a story in the media once a month, forever.”

So, if you’re of the mind that you just want the issue to be left alone, and for the media to stop drilling it into your head, incessantly reporting every Tom, Dick, or Harry with an opinion on it one way or the other, then certainly root for King to be wrong.

“In my opinion, anyway, this is not gonna end,” King said. “There’s gonna be a story in the media once a month, forever. Once every two or three weeks, forever, on this issue, which is why, in my opinion, I don’t know why you want this distraction.”

“I understand that the team feels very strongly, and that Dan Snyder and Bruce Allen, and the organization feel very strongly about this issue, but the question is: What’s the end game?” he questioned. “Are you going to just keep going with it, and basically say that, ‘Look, the vast majority of Americans support us, we’re not gonna do anything about it’?

“If you are gonna do that, that’s fine, and if you’re gonna make it a principled stand, that’s fine, but I think you just have to understand, over the next few years, that it’s not gonna go away. I don’t think it’s gonna go away. It’s not gonna go away, and do you really want that level of distraction with your team? Do you want to always be fighting this brush fire?”

King then put himself in Snyder’s shoes, pondering how the constant presence of the issue alone could be a hindrance to Bruce Allen’s day-to-day duties as team president and general manager, simply by having to repeatedly address it.

“Bruce Allen is my president now, and he’s my general manager, and he’s a darn good one, and he’s widely, widely respected in the game,” King said. “And I fear for him, that over the next, say, two years, do you want your president and general manager spending twenty percent of his life fighting about the team name?

“That’s my question, because I just don’t think — as much as anybody says, ‘Ah, get over it, America, live with it, whatever’ — I just think that it’s not going away. And so, that’s the question I would ask myself, and if I was the owner of this team, I wouldn’t want my president and GM spending that amount of time on it.”

For no other reason than to offer a counterpoint, retired news anchor Dan Rather said if it was his call, he would not change the name.

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