by Chuck CarrollBy Chuck Carroll

LANHAM, Md. (CBSDC) — Perhaps the most memorable ad of all won’t be shown Sunday during the Super Bowl.

The National Congress of American Indians has unveiled a two-minute anti-Redskins advertisement and is encouraging activists and fans alike to push the team to change its name.

The description below the “Proud To Be” advertisement on the organization’s YouTube channel contains contact information for the Redskins, NFL Commissioner Roger Goodell, and The Washington Post.

“This week’s celebration of football is exactly why we need to keep talking about the D.C. mascot,” the NCAI tells Indian Country Today Media Network. “Cheering for a football team should never include the casual use of a racial slur. It is important for all teams and all of their fans that the name of the D.C. team is changed.”

The video caught the attention of current city councilmember, and former mayor, Marion Barry who publicly called on team owner Daniel Snyder to change the franchise name in a series of tweets Friday morning.

“Dan, just as I hate the N word, & you hate the K word, they do NOT want 2 be slurred either. U can afford 2 do this. It will be your legacy,” a tweet from Barry read.

Another tweet read: “Trust this Dan: if you honor people over games, $ and brand, it will the best thing you’ve ever done for this town.”

Snyder has repeatedly stated no changes to the team name will be made. The team has also launched a “Redskins Pride” campaign to demonstrate the large contingent of fans who agree with the owner’s stance. The Redskins recently encouraged fans who reside in the District to contact city council members and voice their support of the name and mascot.

President Barack Obama has stated that he would consider making a change if he were in charge of the football team.