ROCKVILLE, Md. — Montgomery County is launching a pedestrian safety campaign focused on cutting the number of people hit in parking lots and garages.

The county’s “Heads Up in Parking Lots” campaign was announced Thursday.

Officials say nearly a third of the 423 pedestrians hit in the county last year were in parking lots and garages and 18 percent of them received incapacitating injuries. That rate was similar to injuries pedestrians sustained in collisions on the county’s roads. Officials say about half of all parking lot collisions resulted in some type of injury.

The $50,000 campaign includes messages in county parking garages and lots, ads on buses and bus shelters and reminders on reusable shopping bags.

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