HAMILTON, Ontario (CBSDC) – Women spend more time studying facial features than men, thus making them better at remembering faces than their male counterparts.

A new study from Canadian researchers found that women have a heightened attention toward facial features on a subconscious level.

“We discovered that women look more at new faces than men do, which allows them to create a richer and more superior memory,” said study co-author Jennifer Heisz, an assistant kinesiology professor at McMaster University in Hamilton, Ontario, in a news release.

The study, which was published May 21 in the journal Psychological Science, detailed how the researchers used eye-tracking technology to understand where the subjects were looking when they were presented people’s faces. Part of the exercise was to remember the faces.

“The results open the possibility that changing our eye movement pattern may lead to better memory,” David Shore, another co-author of the study and a psychology professor at McMaster, said in a news release. “Increased scanning may prove to be a simple strategy to improve face memory in the general population, especially for individuals with memory impairment, such as older adults.”