LANHAM, Md. (CBSDC) — The Chesapeake Bay Trust needs help naming the blue heron that appears on its logo and license plate.

The nonprofit organization is asking for the public’s help in naming the bird, by hosting a contest.

The public can submit their entry via their website and if picked, could win a grand prize including a Chesapeake Bay license plate, a $100 voucher for Southwest Airlines and more.

WNEW reporter George Mesthos traveled to Bethesda to see what some residents had to say.

The Chesapeake Bay Trust is hoping the contest will raise awareness for the organization and inform the public that the purchase of every bay plate goes to improving the Chesapeake Bay.

The contest ends April 15.