WASHINGTON (CBSDC/AP) — A coalition of gun rights and conservative groups will hold “Gun Appreciation Day” on Jan. 19 in response to President Barack Obama’s push for new gun control laws.

Groups are calling on gun rights activists to go to local gun stores, gun ranges or gun shows in order to send a message to the president and Congress.

“The Obama administration has shown that it is more than willing to trample the Constitution to impose its dictates upon the American people,” “Gun Appreciation Day” chairman Larry Ward, president of Political Media, Inc., said in a press release. “If the American people don’t fight back now, Obama will do the Second Amendment what he has already done to the First with Obamacare – gut it without a moment’s thought to our basic constitutional rights.”

The groups are hoping to reach up to 50 million Americans ahead of “Gun Appreciation Day” which will take place two days before Obama’s inauguration.

“We have never had a president who so callously disregards the Constitution, Congress, the courts, and the will of the American people,” Ward said in a statement. “And that’s why this outpouring of public support is so important for our constitutional safeguards to keep and bear arms. If, as this president claims, the American people are at risk from murderous rampagers, the logical solution is to arm, not present a docile target.”

New gun control laws have come to the forefront following the Newtown school shooting where gunman Adam Lanza killed 26 people, including 20 children, at Sandy Hook Elementary School last month.

National Rifle Association CEO Wayne LaPierre was heavily criticized for saying that there should be armed guards in every school following the Newtown school massacre.

Obama has urged Congress to vote rapidly on measures that he says a majority of Americans support: a ban on the sale of military-style assault weapons; a ban on the sale of high-capacity magazines; and required criminal background checks for all gun buyers by removing loopholes that cover some sales, such as at gun shows in states that don’t currently require checks.

Alan Gottlieb, founder of the Second Amendment Foundation and chairman of the Citizens Committee for the Right to Keep and Bear Arms, says he is tired of gun owners’ rights being violated.

“We need to ban politicians who assault our rights, not firearms that are used thousands of times a day to protect lives and property from criminal attack,” Gottlieb stated.

“Gun Appreciation Day” groups expect this to rival “Chick-fil-A Day” when people went out in droves to the fast-food restaurant to back the company’s stance on gay marriage.

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