WASHINGTON, D.C. (CBS Washington) – A new PETA billboard aimed at children has superimposed a dog’s head on a turkey, urging kids to think twice before eating turkey this Thanksgiving.

The PETA billboard, which is still awaiting word as to whether it will appear near public schools in major cities in about seven states, features a dog’s blank stare on a turkey’s body and reads, “Kids: If you wouldn’t eat your dog, why eat a turkey?” States such as Florida, Oklahoma, and Utah are included in the campaign.

PETA Action Team Coordinator Lauren Stroyeck told CBS Washington that PETA has reached out to cities such as Oklahoma City, Indianapolis, Jacksonville, and Memphis as targets for the Thanksgiving billboard.

Stroyeck said there’s no harm in helping raise awareness amongst children that turkeys are more than just food to be eaten every Thanksgiving.

“I think this billboard is a fun and approachable way for children to learn about the issue,” she said. “Children are very compassionate and love animals. They’re taught to think of animals as food, though, morally, many people are compassionate and don’t want to think of animals as raised and killed just to eat them.”

While the billboard has been met with some support, it has also been met with criticism from people openly questioning PETA’s marketing tactics to focus on children, Stroyeck said, adding that the response has been mostly a mixed reaction to this point.

“Turkeys are sensitive creatures who feel pain and suffering much like dogs can,” Stroyeck said. “Thanksgiving should be a time for celebration, not animal abuse.”

PETA surely has an uphill climb. A National Turkey Federation survey found that almost 88 percent of Americans eat turkey every Thanksgiving.

Comments (13)
  1. gene says:

    The ignorance of some of these groups cracks me up. Even funnier is they don’t realize i have no problem eating the turkey the dog or them….

    1. Danelle M Diachuk says:

      Ha HA! I think they have REALLY went to far this time!! So wrong, people are allowed to their own thought/religion etc. So PETA should do their thing but leave other people who don’t agree with PETA & find it normal to eat a turkey!!

  2. Irish Cornaire says:

    Hope ye dont live in my town and not because I’m a Peta supporter because I’m not but because of ye foul comment about eating a dog,where the feck do ye think ye live,fecking China or S.Korea.

  3. Danelle M Diachuk says:

    No respect for PETA anymore, not just bc of this but all the other stuff they have done that has injured/killed animals & hurt people & their personal property!! Oh yes PETA set a building on fire after they let the animals go. What they didn’t think of (bc they don’t) often when animals are in danger they run right back INTO the danger aka BURNING barn!! Allll the animals were killed, where is that billboard PETA????? Anyone who knows anything about animals know that, that is the people who CARE legitimately about the welfare of animals etc

  4. joe says:

    a dog would eat a turkey…. even a vegetarian dog

  5. Michael says:

    PETA——People Eating Tasty Animals——
    Two legged or Four legged, doesn’t matter to me. Mmmm mmmm good.

  6. Carriella says:

    This is just sad. Who would make children change their mind about eating a turkey with something they love? I mean its bad enough that who knows how many kids already wont be eating this Thanksgiving. God Bless! If there is a turkey on the table the by gosh eat it!!

  7. Bryan says:

    I think the people from PETA should grill themselves a steak or fry themselves a piece of chicken. The vegetables have turned their brain into a vegetable. Perhaps you really are what ya eat. No matter they should still sue their brain for non support.

  8. MisterMisterton says:

    Lol these adds would be hilarious in Korea.

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