young invincibles

A conservative think tank says the White House pushed Obamacare regulations through the system too quickly. (Getty Images)

Marketing Efforts to Uninsured Youth Ramp Up

The so-called “young invincibles” are so important to the success of the Affordable Care Act that supporters and detractors are spending millions to reach them with racy ads, social media campaigns and celebrity endorsements. The president is even (gasp) asking their mothers to help convince them to sign up for insurance.

01/01/2014

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