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The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class voters are gone. Now, the operatives are targeting specific individuals. (Photo credit should read KAREN MINASYAN/AFP/Getty Images)

New Technology Allows For TV Ads to Target Specific Individuals, Families

The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class voters are gone. Now, the operatives are targeting specific individuals.

02/17/2014

File photo of President Barack Obama. (credit: JEWEL SAMAD/AFP/Getty Images)

Dems Pouring Money, Obama Into Mass. Senate Race

Democrats are pouring money into the Massachusetts Senate race to succeed John Kerry and dispatching President Barack Obama to the state to rally party loyalists two weeks before Election Day.

06/06/2013

File photo fo President Barack Obama. (Photo Credit: MANDEL NGAN/AFP/GettyImages)

$87 Million Spent On Television Ad. Campaigns So Far

President Barack Obama and Republican Mitt Romney and their allies so far have spent a jaw-dropping $87 million on TV ads in just a handful of presidential battleground states, an early and unprecedented explosion of spending for a general election still a full five months away.

05/31/2012