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personal TV ads

The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class voters are gone. Now, the operatives are targeting specific individuals. (Photo credit should read KAREN MINASYAN/AFP/Getty Images)

New Technology Allows For TV Ads to Target Specific Individuals, Families

The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class voters are gone. Now, the operatives are targeting specific individuals.

02/17/2014