Swipe Right For Ms. Right: The Rise of Dating Apps So, a lady walks into a bar...Wait, scratch that. A lady takes out her phone. With a left swipe of her finger she dismisses Alex, 25 and Robert, 48. She swipes right when a photo of James, 24, pops up. It's a match. James had swiped right too. They chat, and make plans to meet. They're only three miles apart, after all.