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consumer behavior

A majority of Americans say that the technological developments of the next 50 years will have a positive impact on society, with 59 percent holding an “optimistic” view of various future tech advances ranging from positive to downright pervasive. (credit: Patrick Lux/Getty Images)

Study: 80 Percent Of US Consumers Willing To Give Personal Info To ‘Trusted Brands’

A solid majority of consumers are wary of allowing marketers to use their personal data, but an even larger majority (79 percent) are willing to provide personal information to a “trusted brand,” and 65 percent of consumers rarely or never read a website’s privacy policy before making a purchase.

03/04/2014

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