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Celery Monster

Starting as early as next spring, eggplant could be brought to you by Elmo, Big Bird could be pushing the beets and the Cookie Monster could become the Celery Monster. The produce association will develop guidelines for how members should use the characters.  (Photo by Gail Oskin/Getty Images for Children's Hospital Boston)

First Lady To Announce Sesame Street Deal That Markets Fruits, Vegetables To Kids

Under an agreement being announced Wednesday by Michelle Obama, the nonprofit organization behind the popular children’s educational program will allow the produce industry to use Elmo, Big Bird and Sesame Street’s other furry characters free of charge to help market fruits and veggies to kids.

10/30/2013