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Republican presidential candidate Mitt Romney arrives to board his campaign plane at Lea County Regional Airport in Hobbs, N.M., on Aug. 23, 2012. (credit: JEWEL SAMAD/AFP/Getty Images)

AP: Romney Uses Secretive Data-Mining Project To Identify Wealthy Donors

Mitt Romney’s success in raising hundreds of millions of dollars in the costliest presidential race ever can be traced in part to a secretive data-mining project that sifts through Americans’ personal information — including their purchasing history and church attendance — to identify new and likely, wealthy donors, The Associated Press has learned.