American consumers

Study: 80 Percent Of US Consumers Willing To Give Personal Info To 'Trusted Brands'A solid majority of consumers are wary of allowing marketers to use their personal data, but an even larger majority (79 percent) are willing to provide personal information to a “trusted brand," and 65 percent of consumers rarely or never read a website's privacy policy before making a purchase.
Poll: 40 Percent of U.S. Adults Use Social Media in BathroomTV viewers increasingly are watching programs on their own schedule, according to a Nielsen company media study released Monday.
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