American consumers

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Study: 80 Percent Of US Consumers Willing To Give Personal Info To ‘Trusted Brands’

A solid majority of consumers are wary of allowing marketers to use their personal data, but an even larger majority (79 percent) are willing to provide personal information to a “trusted brand,” and 65 percent of consumers rarely or never read a website’s privacy policy before making a purchase.


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Poll: 40 Percent of U.S. Adults Use Social Media in Bathroom

TV viewers increasingly are watching programs on their own schedule, according to a Nielsen company media study released Monday.