WASHINGTON — If the NFL’s second screen experience, particularly on Twitter, seems less innovative this season, there’s a reason for that.
The NFL is cracking down on the game highlights that each team can show on its social media platforms, the league’s latest effort to protect broadcast partners and the massive TV deals that fund the sport.
This memo was distributed to clubs before Week 5, reminding clubs to post no more than eight videos per social media channel on game day:
This has forced teams to either go with generic, pre-made videos that skip the details, or to get more creative. The Philadelphia Eagles have chosen the latter option, including this extremely old-school approach to in-game highlights:
Whether or not the team intended to thumb its nose at the NFL is up for debate, but it certainly seems to be conveniently timed and appropriately tongue in cheek.
In the team’s defense, the video was accompanied by a generic graphic and the actual game highlights, which may count against the team’s eight allotted videos even though it was a retweet from the @NFL account:
Ultimately, attempting to centralize the league’s video content is a waste of time, and flies in the face of what leagues like the NBA and NASCAR have attempted in recent seasons.
Fans have the ability to make their own gifs and video clips, which just means that content will simply be outsourced to the community. This is a decision that is likely to be abandoned by the NFL at some point.
In the meantime, judging by the fan interaction on the three posts, the Eagles have found a way to acknowledge the rule in a way that fans can appreciate.