Jordan Teases ‘Next Chapter’ During ESPY Awards

WASHINGTON — During the ESPY Awards Wednesday night, the iconic Air Jordan brand teased at its latest project.

There’s not much of a clue as to what the “Next Chapter” of Air Jordan is, and it’s unlikely we’ll get any more information on the subject before the unveiling — scheduled for July 20. Until then, we’ll be left to speculate.

According to Sole Collector, the shoes will be a throwback to the original Air Jordans, and they’ll be released on Sept. 3. The site also claims Jimmy Butler will lead the rollout of the new shoe, which would be a nice touch — having a current Chicago Bull lead the rollout of the greatest Bull of all time’s newest shoe is a great piece of nostalgia.

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