Maryland Teachers’ Group Launches Ad Campaign on Testing

UPDATED: Aug. 31, 2015 6:46 p.m.

ANNAPOLIS, Md. — Maryland educators are launching an advertising campaign to reduce standardized testing requirements.

The campaign kicking off Monday is called “Less Testing, More Learning.” It includes 10 teachers and education support professionals from across the state who talk about concerns about too much testing.

Betty Weller, president of the Maryland State Education Association, says standardized testing takes far too much time away from learning.

“We can’t really opt out, there is a federal law that says that students will be tested every year, but we don’t have to do excessive testing,” Weller tells WNEW.

Weller adds the new website is aimed to give information to parents and educators, as well as help mobilize people who are interested in the issue.

The $500,000 advertising campaign will continue through the month of September as children return to school. It will include two weeks of television ads in the Baltimore and Washington media markets. It also will include two weeks of radio ads in Baltimore, three weeks of statewide digital ads and four weeks of Pandora Internet radio ads.

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(TM and Copyright 2015 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2015 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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