Hershey Takes Wraps Off New Corporate Logo

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(Photo: Business Wire)

(Photo: Business Wire)

HERSHEY, Pa. (WNEW/AP) — The Hershey Company is rolling out a new corporate logo that features a freshly stylized version of one of its most famous chocolate products.

The candy maker, which has about 13,000 employees and generates more than $7 billion in annual sales, announced the new design Friday. It adds a new version of the Kisses chocolate at the end of the company’s name.

It’s part of what the company calls a “disciplined identity system” designed to provide more consistency.

Ron Burrage, the company’s senior global design director, says the goal is to help people “clearly identify, this is from The Hershey Company.”

For its products, the only change will be on the back of packaging where the company’s name is printed.

But some are saying the logo reminds them of a not-so-appetizing emoji:

Still, others like the rebranding. What do you think?:

(TM and Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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