HERSHEY, Pa. (WNEW/AP) — The Hershey Company is rolling out a new corporate logo that features a freshly stylized version of one of its most famous chocolate products.
The candy maker, which has about 13,000 employees and generates more than $7 billion in annual sales, announced the new design Friday. It adds a new version of the Kisses chocolate at the end of the company’s name.
It’s part of what the company calls a “disciplined identity system” designed to provide more consistency.
Ron Burrage, the company’s senior global design director, says the goal is to help people “clearly identify, this is from The Hershey Company.”
For its products, the only change will be on the back of packaging where the company’s name is printed.
But some are saying the logo reminds them of a not-so-appetizing emoji:
— Carrie Fiore Andrews (@carryoncarrie) August 29, 2014
— ZonB (@sonia_bohra) August 29, 2014
Still, others like the rebranding. What do you think?:
Kathryn Wheeler (@kathrynwh4) August 29, 2014
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