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Amazon Offeing Customized, 3-D Printed Products

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Amazon.com (Photo credit: KAREN BLEIER/AFP/Getty Images)

Amazon.com (Photo credit: KAREN BLEIER/AFP/Getty Images)

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NEW YORK — Amazon said Monday that it has started selling 3-D printed customizable objects like iPhone cases, jewelry and figurines on the online retailer’s website.

Amazon’s 3-D product store will offer more than 200 print on-demand products that can be customized by material, size, styles and color variations. The moves come as organizations ranging from libraries to retailers adopt quickly evolving 3-D printing technology. Recently eBay launched its own 3-D printing store via an iPhone app called eBay Exact.

“The introduction of our 3-D printed products store suggests the beginnings of a shift in online retail — that manufacturing can be more nimble to provide an immersive customer experience,” said Petra Schindler-Carter, director for Amazon Marketplace sales.

GO TO THE AMAZON 3-D PRINTING STORE

Amazon is offering design templates for items and a “personalization widget” to help shoppers customize their items.

For about $40, shoppers can make cufflinks, bobblehead figurines and wine glass holders. For $100, customers can make jewelry such as earrings and necklaces.

Amazon shares fell $3.41, or 1.1 percent, to $320.60 in late afternoon trading. Its shares are up 8 percent over the past three months.

(© Copyright 2014 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

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