LANHAM, Md. (CBSDC) — The lead plaintiff in a federal trademark case against the Washington Redskins is trying to change more than just the name of the team — she is trying to change the culture of its fan.
On June 18, the U.S. Patent and Trademark Office agreed with Amanda Blackhorse and cancelled trademarks held by the Redskins after ruling the name was derogatory and offensive toward Native Americans.
Although it could take a number of years before the appellate process is exhausted, Blackhorse is hoping for a more swift change among fans.
She feels the way some fans dress to show allegiance to the Redskins is unacceptable.
“You can love Native Americans and not have anything against them, but yet your fans will do very bizarre rituals in these games that are very stereotypical of Native American people,” Blackhorse said, per the Grand Canyon News. “The headdress, the war paint, that’s what I have a problem with. No matter how well … you try to stage this sort of thing, you’re always going to have that outcome.”
Redskins owner Daniel Snyder has said the name is a sign of respect and vowed it will never change.
Blackhorse and the other plaintiffs in the lawsuit say they may also target the Kansas City Chiefs, Cleveland Indians, and other franchises with Native American mascots. They began with the Redskins because they found the name to be the most offensive.
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