Paula Deen is Going Digital for Comeback
SAVANNAH, Ga. — Celebrity cook Paula Deen is going digital.
Paula Deen Ventures, a new company formed to help launch a comeback for Deen, on Wednesday announced plans for the creation of the Paula Deen Network. The paid subscription-based network is set to launch in September and will be accessible by computer, smartphone or tablet.
The network will feature daily programming in an unscripted format with new recipes, episodes and cooking tools.
The announcement comes about a year after Deen’s admission under oath that she had used racial slurs in the past became public. The Food Network and other corporate sponsors soon parted company with Deen. Her offending comments surfaced during a court deposition in a lawsuit by a former employee against Deen and her brother, Bubba Hiers. The suit was settled in August.
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