WASHINGTON (CBSDC) — An advertisement requesting the Washington Redskins to change their mascot is set to air nationally – in 7 major television markets — at halftime during Game 3 of the NBA Finals Tuesday night, and yet, the song, ironically, was written by a diehard Redskins fan.
Tim Cretella, who started the band Doppio with then-girlfriend, now-wife, Brittany, in 2009, first learned in January, thanks to a friend tagging him on Facebook, their song had been selected to run behind the same ad during the Super Bowl, only to discover it had been pulled for lack of funding.
Even still, the ad was posted to YouTube, where it was viewed upwards of 900,000 times in less than two days.
A few weeks back, Cretella received a call from his agent informing him his song had been given a second chance, this time for a basketball audience – a national basketball audience.
The crossroads, of course, was this long-awaited exposure arriving in the face of his team loyalties.
At first thought, Cretella was excited his talents were finally being heard by a national audience. But that success was perhaps coming at the expense of something he held so dearly to his heart. “That was the next thought,” he told me.
“In this business, you just want exposure,” he said, explaining he’d hammered away at his craft for years just to receive the best representation (Spirit Music Group, which also represents Pete Townshend and Zooey Deschanel), “this kind of exposure isn’t something you turn your nose up at.”
It should be explicitly noted, Cretella did not write the song specifically for the ad; he only found out it was being used for the commercial after the fact.
Watch the full two minute version of the ad below.
(You can check out more of Doppio’s music here.)