WASHINGTON (CBSDC) — The Maryland Terrapins are preparing for their official move to the Big Ten Conference on July 1, and have the full support of social media, from alumni in local and national media on down to professional athletes, and they’re all ready to #ThinkB1G.
#ThinkB1G has been a prosperous social media effort, and just one example of a successful campaign spearheaded by a local sports organization, this one pairing the hashtag #ThinkB1G, as in, the Big Ten Conference, with the visual aspect of these awesome, wacky sunglasses — the Maryland logo covering one eye, and ‘B1G’ the other.
Support has been wide-ranging and apparently unanimous, helping the school curb whatever ill will may have lingered in the hearts of the fanbase, for deciding in 2012 to forgo its rich 61-year ACC history for a more lucrative deal with the Big Ten, as the school itself faced very real budget concerns, which led to the cancellation of seven sports programs earlier that year.
“The membership of the Big Ten enables us to guarantee the financial sustainability of Maryland athletics for a long, long, long time,” said school president Wallace D. Loh, upon announcing Maryland’s ACC departure in Nov. 2012.
More than a year and a half later, everyone, it appears, is now ready to #ThinkB1G.
Scott Van Pelt
Randy Edsall and the Maryland football coaching staff
Johnny Holliday and Ray Knight
Maryland President Wallace D. Loh
Big Ten Network host Rick Pizzo
And of course, Testudo
Kristin Kenney (@coachkkenney) June 03, 2014