LANHAM, Md. (WNEW) — An alcohol delivery company that launched last week in D.C. now says it will serve the entire city after being criticized by local officials and prospective customers.

Ultra, which allows people to place alcohol orders online and have them delivered to their doorstep in 30 to 60 minutes, began operating in the District May 29.

Shortly before the launch, company founder Aniket Shah told the Washington City Paper that the service would only be available in certain areas –including most of Northwest, Capitol Hill, the Southwest waterfront, and H Street NE — and would not require delivery people to go to places where they might “feel that the area is not safe for them.”

A week post-launch, and Ultra has already changed its tune. The company released the following statement.

“Some of our users noticed that our service was not available in certain areas and made their displeasure known by contacting various blogs, local community leaders and representatives of the DC Council members. We were contacted by the community leaders and the representatives regarding our service delivery coverage in DC.

We typically launch in a city and cover areas where our partner stores can deliver within an hour. We wanted to make sure that we do not have issues for meeting this service level when we launched in DC. We were planning on gauging customer interest in various areas, before formally launching there, but since our decision has been interpreted differently than we expected, we are moving forward the launch in all areas of DC.”

So, for those of you who plan to use the service now that it is available throughout the District, the company charges a flat $5 delivery fee but doesn’t require a maximum order total, so a single bottle of champagne costs the same to deliver as a case of beer.

Delivery service is available from 10 a.m. to 9 p.m. every day except Sunday.


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