LONDON (CBS DC) – President Obama’s political guru is having a tougher time across the pond.

David Axelrod guided the president’s campaigns in 2008 and 2012, and British Labour Party leader Ed Milibrand wanted some of that magic for his country’s parliamentary elections. So Alexrod was in London to discuss strategy and messaging with Labour members.

But he could have used a lesson in messaging before he sent out a tweet that misspelled Milibrand’s name, using 2 Ls instead of the one, and linked followers to the wrong Twitter feed: a satirical account that ridicules his client.

He quickly corrected the mistake, but the Conservative Party, Labour’s main rival, immediately made fun of Axelrod’s typo.

Miliband dismissed the error. ” That’s the perils of Twitter,” he told BBC Radio. “I’ve been the victim of bad tweeting myself. That’s the kind of thing that happens.”

The British national election will pit Axelrod against a onetime ally of his back home: Jim Messina, the president’s 2012 campaign manager, is advising the Tories.

(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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