Some Notable Social Media Gaffes, Missteps

View Comments
Twitter’s CEO says that ISIS militants have used personal death threats against him and the company’s staff in response to the shutting down of the Islamic State’s accounts. (Photo Credit: Bethany Clarke/Getty Images)

Twitter’s CEO says that ISIS militants have used personal death threats against him and the company’s staff in response to the shutting down of the Islamic State’s accounts. (Photo Credit: Bethany Clarke/Getty Images)

Latest News

A feel-good Twitter request by the New York Police Department asking for pictures of people posing with officers quickly turned ugly when hundreds instead posted shots of baton-wielding cops battling protesters and taking down suspects. Other recent examples of Twitter gaffes:

JP MORGAN CHASE: Fresh off a multi-billion dollar settlement stemming from the financial crisis, the investment giant launched the hashtag #AskJPM for people to ask career advice questions. Among the unanticipated responses: “Did you have a specific number of people’s lives you needed to ruin before you considered your business model a success?” and “Did you always want to be part of a vast, corrupt criminal enterprise or did you ‘break bad’?”

McDONALD’S: The fast-food chain in 2012 launched the Twitter hashtag #McDStories to draw attention to its food suppliers. Many used it instead to bash the quality of McDonald’s food. Among the tweets: “I walked into a McDonald’s and could smell the Type II diabetes.”

AT&T: Twitter users pounced last Sept. 11 when the company’s tweeted an image of the Tribute in Light memorial at ground zero as seen through a smartphone, with the tagline “Never Forget.” They criticized the message as “ridiculously insulting” and a “terrible mistake.”

KENNETH COLE: The designer drew criticism last September for this tweet about Syria: “Boots on the ground or not, let’s not forget about sandals, pumps and loafers.” Cole previously was criticized for tweeting about riots in Egypt: “Rumor is they heard our new spring collection is now available online.”

(© Copyright 2014 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 1,739 other followers