WASHINGTON (CBSDC) – The Washington Redskins are coming off a miserable 2013 season — which saw Robert Griffin III go ‘All in for Week 1,’ only to be benched for his health in the final three games – before finishing 3-13, and dead last in the NFC East.
This dreadful win production helped slam the book shut on the Mike Shanahan era, and prepared Redskins fans for an offseason of uncertainty, until new head coach Jay Gruden was hired to dictate Washington’s future.
We know on the field, the Redskins took a sharp step back from their 10-6 season in 2012 — which was good enough for them to win their first division title in thirteen years — but how much of an impact did their first-to-worst drop-off have on local television ratings?
Not much at all, according to the latest NFL figures from Sports Business Daily.
In 2012, according to the ratings spreadsheet – which measures local television ratings for each NFL team in their respective home markets, from 2011 to 2013 – the Redskins averaged 27.5 ratings points in D.C., throughout the 2012 regular season.
In 2013, Redskins TV broadcasts still accounted for a 26.6 rating, only a 3% drop-off from the previous season.
How did the Redskins fare against the rest of the league?
Their 2013 television audience fell below the league average (28.5) – 19th out of 32 total NFL teams.
Here’s how Washington measured up against the rest of the NFC East, and regional rivals Pittsburgh and Baltimore, with the NFL-leading New Orleans Saints (52.0 in 2013) included as a point of reference.