D.C. Coffee Shops Encourage Experimentation With ‘Disloyalty Card’
LANHAM, Md. (CBSDC) — You’ve heard of loyalty cards. You get a business card-sized piece of paper from a restaurant or cafe, and if you get enough punches in the card, you get a reward like a free drink or meal.
Six D.C. coffee shops are using the same concept to promote “disloyalty,” perhaps better described as exploration of independently owned businesses within the District.
“DC’s coffee community is a friendly, thriving one; area baristas have fun serving customers and each other,” the programs blog explains.
“A scene like this deserves not a loyalty card but a disloyalty card, which encourages people to visit different neighborhoods, try coffee from different roasters each shop presents on their menus, and meet some awesome coffee professionals.”
If customers visit every shop listed on the back of the card and collect a stamp at each, the full card can be redeemed for a free drink at any location.
The participating shops are:
Blind Dog Cafe
944 Florida Ave. NW
Chinatown Coffee Co.
475 H St. NW
The Coffee Bar
1201 S St. NW
304 Carroll St. NW
660 Penn Ave. SE
1718 14th St. NW
Union Market NE
1726 20th St. NW
1916 I St. NW
For more information, visit dcdisloyal.tumblr.com.