LANHAM, Md. (CBSDC) — Super Bowl commercial spots go for an average of nearly $4 million.
Meanwhile, a Maryland native’s $300 ad could run during one of television’s most anticipated events of the year, but he needs your help to get it on air.
Ellicott City native and Centennial High School graduate Raj Suri’s commercial is one of five finalists in the annual Doritos “Crash The Super Bowl” contest.
Suri, who now lives in Arizona, says on his Facebook page that at least 5,000 spots were entered in the competition. He also notes that this isn’t the first time he’s entered an ad.
He tells WJZ-TV that his latest spot, titled “Time Machine,” was frugally filmed at the director’s parents’ house. One of the stars of the commercial, a dog, is the family’s pet.
He calls the ad “cute,” “sweet” and “funny” and says it’s rare that a commercial has all of those elements.
You can vote for your favorite commercial on the Doritos website. Two of the five finalists, one chosen by the Doritos company and the other chosen by fans, will air during the Super Bowl on Feb. 2.
No matter how the contest turns out, Suri will be watching the game live from the Doritos suite, WJZ reports.