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Metro Ad Offends Some Who Say It’s Sexist

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LANHAM, Md. (CBSDC) — A photo of a Metro advertisement that some are calling sexist is making its rounds on the web.

Originally tweeted by Lucy Westcott, a graduate student at University of Maryland, College Park, the ad insinuates that one of the two women pictured is more interested in shoes than Metrobus reliability.

Now, it may be true that many people representing both genders would rather talk about footwear than public transportation statistics. But that doesn’t mean people weren’t offended by the ad’s implication.

Westcott was on her way up an escalator at Metro Center to go to work when she spotted the poster, and actually went back down the escalator to snap a photo.

“People on social media and my friends have largely tended to agree with me that it is a sexist ad,” Westcott says.

And while she knows the poster “is supposed to be there to get people talking,” she says WMATA could have achieved the same result “in a much better way.”

According to WMATA spokeswoman Morgan Dye, “the point of the ad is to get people talking about Metro’s massive rebuilding effort, which we call Metro Forward, by juxtaposing technical facts with a variety of light responses and conversation between friends.”

There are seven versions of the ad that are scattered among 20 Metro stations.

(TM and Copyright 2013 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2013 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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