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Under Armour’s ‘Wounded Warrior’ Uniform Design Draws Criticism

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EVANSTON, Ill. (CBSDC/AP) — Northwestern University is apologizing for any misconceptions about the uniforms its football team plans to wear while playing the University of Michigan Wolverines Nov. 16.

The Wildcats will trade their familiar purple for red, white and blue duds, designed by the Maryland-based athletic clothing Under Armour.

The special uniforms are meant to honor the Wounded Warrior Project, which supports wounded service members. The Under Armour jerseys with the stars and stripes will be auctioned off after the game, with all proceeds going to the Project.

However, the design has stirred up some controversy since some have said it appears to feature blood stains.

Northwestern spokesman Paul Kennedy said Monday it’s a “distressed pattern on both the stars and stripes that was inspired by the appearance of a flag that has flown proudly over a long period of time.” He also apologized “for any misinterpretation.”

He noted that Boston College used a similar design last year.

Under Armour mimicked Kennedy’s statement on its Facebook page, saying the uniforms “feature an authentic distressed pattern which depicts a flag that has flown proudly over a long period of time.”

But the company has gotten plenty of flack on its page from people who think the design is in poor taste.

“Please tell me what is honorable about these blood spattered uniforms?” one woman wrote. “How does this honor the wounded warriors and the fallen of our country? As the mother of a fallen soldier, I am sick to my stomach.”

Another wrote that the uniforms “are a SICKENING disgrace,” “absolutely disgusting” and “appalling.”

One man identifying as a veteran wrote that he generally loves Under Armour gear but that he finds the Northwestern uniform design “disrespectful and insensitive” and that the company should “be a little more considerate.”

Northwestern University is apologizing for any misconceptions about the uniforms its football team plans to wear while playing the University of Michigan Wolverines Nov. 16.

Photo credit: NU Athletics

Photo credit: NU Athletics

Photo credit: NU Athletics

Photo credit: NU Athletics

(TM and Copyright 2013 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2013 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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