Study: A Third of Younger Adults Get News From Facebook
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WASHINGTON (CBSDC) – A recent survey conducted by the Pew Research Center in Washington, D.C. revealed that about a third of younger adults — specifically, 18- to 29-year-olds — learn about current events from Facebook.
Some who partook in the study even credited Facebook as their primary news source.
“If it wasn’t for Facebook news … I’d probably never really know what’s going on in the world because I don’t have time to keep up with the news on a bunch of different locations,” one respondent was quoted as saying in a release on the study’s findings.
The study additionally revealed that the vast majority of adult users do not seek out news while using the social networking site, but rather happen upon it while browsing Facebook for other reasons.
Only 4 percent of people feel Facebook is a critical way to receive and disseminate news, while 78 percent happen upon such information while on the site.
Added another survey participant, “I believe Facebook is a good way to find out news without actually looking for it.”
Researchers at Pew also looked into interaction with posted news articles, and noted that the source of the information — the news organization that published the piece — matters little to most. Just 20 percent cite the organization itself as the reason for clicking through, while most (70 percent) said the subject matter was their biggest motivator in reading more.
A reported 5,173 adults participated in the study, according to Pew.