WASHINGTON (CBSDC) – A recent survey revealed that 46 percent of admissions directors at colleges throughout the country are “very concerned” about meeting enrollment targets for the upcoming year.

Additionally, another 30 percent are “moderately concerned” about the same issue.

The Inside Higher Ed Survey of College and University Admissions Directors, conducted by Gallup, highlighted the difficulties facing colleges with recruiting students.

In all, just below 60 percent of directors told researchers that they had not met their goals in regards to enrollment. Almost 30 percent of admissions directors even confessed to approaching prospective students that had already planned to attend other schools in order to increase their numbers.

Some schools who have failed to meet their targets have already seen negative consequences, including the need to implement faculty layoffs.

Despite expressed concern and lower-than-anticipated numbers, most directors told poll-takers that they plan to stick with tried-and-true methods of recruitment.

“Just 10 percent of directors say their institutions are expanding the use of nontraditional admissions criteria as part of their admissions process,” the official report stated. “In keeping with the traditional approach to college admissions criteria, standardized testing, in spite of a growing critique in some quarters, will remain part of the equation.”

In all, 381 admissions directors participated in the study, according to Inside Higher Ed.


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