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AUDIO: Anti-Redskins Radio Ad Campaign to Run Nationally

by Chris Lingebach
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WASHINGTON (CBSDC) - The Washington Redskins will be competing against more than just their opponents on the field each week in 2013.

The Redskins will also be followed around by an anti-Redskins advertising campaign, scheduled to run on radio stations in each city the team plays this season, including Washington, D.C.

Below is the radio spot that will air on 106.7 The Fan at various points throughout the year, launched Thursday by the Oneida Indian Nation, a tribe indigenous to upstate New York which believes they “deserve to be treated as what we are – Americans.”

The tribe announced the launch of the campaign on Thursday, along with the information that it will run on multiple radio stations leading up to the Redskins’ season-opener against the Eagles on Monday.

In the ad, Oneida Indian Nation representative Ray Halbritter says NFL Commissioner Roger Goodell should “stand up to bigotry” by denouncing “the racial slur” in the team’s name.

ESPN 980, which carries the Redskins broadcast, refused to run the ad on its airwaves.

The team has a growing amalgam of local and national opposition, including Sports Illustrated’s Peter King, who confirmed he would no longer use the name “Redskins” on his website Friday.

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