WASHINGTON (CBSDC) – Maryland football has struggled to recruit against the Big Ten Conference for years, but head coach Randy Edsall insists he knows the secret to changing the school’s perception with hometown recruits, and it’s hidden deep in the Terrapins’ backyard.
To give an idea of just how targeted his recruiting methods are, Edsall wants to build an identity with players who are just putting their pads on for the first time today. That, he believes, is the key to fostering sustainable loyalty to the football program.
“You have to get to people early,” Edsall told 106.7 The Fan’s Lavar and Dukes, Wednesday. “And if we can get to these young players that are playing Pop Warner football here in the DMV, and by going into the community and then also getting that community excited about Maryland and seeing our guys, then what happens is these young kids, they grow up with Maryland on their minds.”
In the meantime, his message to of-age recruits is refined, and consists of the familiarity of home, and the doors that will open professionally in their lives after football.
“We’re going to be more loyal to you than if you go away from Maryland and go to another state where they’re probably going to favor their local kids,” Edsall explained. “When your football career is over, you’re going to have a network that’s going to provide you with the opportunity for success for life after football. You’ve got it all right here. You don’t need to go anywhere. “
College Park offers players an elite football experience, college education, as well as post-football benefits, Edsall said.
“Anything that you want to accomplish, you can accomplish right here at Maryland,” Edsall continued. “They’ve won a National Championship at Maryland. We had an All-American just in the two years I’ve been here. We’ve had a freshman All-American in Stefon Diggs.”
“You’ve got a chance to really accomplish anything you want to accomplish, in your athletic career or your academic career, right here at Maryland,” he concluded.
So has Randy Edsall made an impact in the local perception of Maryland football yet?
The answer has yet to reveal itself, but you better start asking that question from an early age.
Listen to the full interview below…