Coca-Cola Rolls Out New Beverage Next Month

NEW YORK — Coca-Cola is taking bottled water and doing what Coke is famous for — giving it some bubbles and flavor.

The Atlanta-based company confirmed Monday that it would introduce a line of fruit-flavored seltzer waters called “Fruitwater” starting April 1. The drink will be part of its Glaceau unit, which makes other pricier bottled waters such as Vitaminwater and Smartwater.

Fruitwater comes at a time when Americans are drinking less soda, after per capita sales hit a high in the late 1990s. The decline has been attributed to growing concerns about obesity, as well as the proliferation of options in the beverage aisle, including bottled teas and flavored waters.

The rollout was first reported by the trade journal Beverage Digest.

Follow WNEW on Twitter.

(© Copyright 2012 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)


Leave a Reply

Fill in your details below or click an icon to log in:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS DC

D.C. Lottery Live
Follow and Like Us

Listen Live