NEW YORK (CBSDC/AP) — An estimated 108.4 million people watched the Super Bowl, making it fall short of setting the fourth straight viewership record.
The Nielsen Company said Monday that the Baltimore Ravens’ 34-31 victory over the San Francisco 49ers was the third most-viewed program in television history. Both the 2010 and 2011 games hit the 111 million mark.
Football viewership in general declined this year. But with a thrilling finish, this year’s game did become the fourth Super Bowl to record more than 100 million viewers.
However, the game did set the record for highest overnight ratings in history. Those ratings led many to believe the final numbers would be another record.
The Nielsen company reported the game scored a 48.1 rating and 71 share in its select measurement of big cities overnight. That’s 1 percent over a similar measurement in last year’s game.
The game scored the highest ratings in Baltimore while viewership was third-most in the immediate Washington area. New Orleans, the host city, ranked was second while Norfolk, Va. was fourth according to a tweet by CBS Sports.
One ratings point represents 1,147,000 households, or 1 percent of the nation’s estimated 114.7 million TV homes. The share means that 71 percent of TVs that were on at the time were tuned to the Super Bowl.
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