Longtime New York Giant and current CBS Sports Radio host Tiki Barber checked in with 106.7 The Fan’s Holden and Danny from New Orleans Thursday, to give a former player’s perspective on the Ray Lewis deer antler spray scandal.

“It’s a great PR stunt by this S.W.A.T.S. organization,” Barber said.

Sports Illustrated first reported that S.W.A.T.S. – or Sports With Alternatives To Steroids – said its deer-antler substance contains an NFL-banned performance-enhance connected to human growth hormone. The company’s founder, Mitch Ross, told SI he recorded a call in which Lewis was asking him to send the deer-antler spray and pills to help recover faster from the triceps injury he suffered in October.

Barber said he spoke to Hue Jackson at the Super Bowl – a former Ravens assistant coach who claims to have introduced Lewis to Ross – and the interview rang of self-promotion.

“When you talk to guys, it happened two years ago,” Barber said. “It’s a story that’s unfortunately back in the limelight because of Ray Lewis being given this product. So it’s a great PR stunt by this S.W.A.T.S. organization, and Mark Roth, to get himself relevant at one of the biggest stages of our game.”

Barber said there’s no reliable testing in the NFL that can test for IGF-1, the agent found in the spray that’s banned by the NFL, and the league will always be behind the chemists that create these designer drugs.

“We’re never going to know who’s using and who’s not and who’s seeking a competitive advantage with a performance-enhancing drug,” Barber said.

If Barber is right about it being a masterfully executed PR stunt, it lends credence to why Ray Lewis refused to discuss it.