There’s a brand new competitor in the social networking game ready to compete with Facebook and Twitter but it may have a familiar ring.
MySpace. Sold. Refurbished. Relaunched. A brand new experience.
Chris and Tim Vanderhook are hard at work, along with a friend in Hollywood, building a completely different social networking experience than you’ve ever seen before with MySpace, but this time centering around musicians, artists and celebrities as more of a cultural hub for their fans.
The Vanderhooks purchased MySpace for $35 million in June 2011 from Rupert Murdoch and News Corp. which is a just a shade of what News Corp. paid for it in 2005 – more than $500 million, according to Slate.
But they have a new high-profile investor to help them push their product the right way, and from the very start. Music/Movie/Entertainer mogul Justin Timberlake is the face of the new trailer campaign showing off the crisp new side-scrolling look of MySpace. He’s also charged with disseminating the word to all his Hollywood cohorts that there’s a new home for direct access to all their fans.
Sound a little like Facebook and Twitter? Well, it can’t be. It can’t be because, as you’ll see in the trailer below, the site apparently requests you to login through Facebook or Twitter to access the site.