The designated driver campaign has been pushed to the back burner temporarily by ad agencies in an attempt to bring more attention to distracted driving.

You’ve probably seen the public service announcements on television. In a recent campaign, advertisers target viewers with the message that no text is worth losing your life over, and the one you decide to read while driving could be your last.

According to a report by the Washington Post, teenagers are finally ‘getting the message’, some going as far selecting designated texters before getting into the car.

It’s like a designated driver, only take the alcohol out of the equation and substitute in something just as dangerous. A cell phone.

The Ad Council says a texting driver is 23 times more likely to get into an accident than a non-texting driver, and of those killed in distracted-driving related crashes, 995 involved reports of a cell phone serving as the distraction. That’s 18% of distracted-driving fatalities.

And an annual report by State Farm insurance shows teens are finally more aware of the dangers than 10 years ago, when it first became common to see a cell phone in each teen’s pocket. But about one third of those surveyed admitted they text while driving anyway.

Five seconds is the average time your eyes are off the road while texting, says the Ad Council. When traveling at 55mph, that’s enough time to cover the length of a football field. Read the original story here.


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