WASHINGTON (CBSDC) — Taxpayer-funded Amtrak has released a new ad campaign targeted for gay and lesbian couples.
The “Ride With Pride” program encourages couples to go to gay-friendly destinations, like Martha’s Vineyard, on its website.
“This island paradise is the perfect destination for a gay or lesbian couple looking for a tranquil getaway,” the site states.
The program also lets children ride for half-off, whether they are with gay or straight couples.
Amtrak calls the diversity program a priority.
“We understand that valuing diversity is not only a good thing to do, but a business necessity beyond compliance that plays a vital role in customer service delivery and ultimately the success of our operations,” the website states. “Simply put, our business diversity philosophy means commitment to ensuring our company embraces a culture of respect and appreciation for differences and similarities of all people.”
Cliff Cole, an Amtrak spokesperson, told CBSDC that they have not received any criticism of the program despite being a government-funded company that has already received more than $1 billion this year.
“Amtrak has not received any backlash,” Cole said. “A lot of positive feedback.”
Coincidentally, the Amtrak ad campaign was released the same week as the Chick-fil-A gay marriage controversy.