the car connection logo v2001 Behind The Scenes: NFL Quarterback Peyton Mannings New Buick Commercial

It’s a different kind of rivalry for two superstar NFL athletes: claiming screen time in TV ads for two of the Big Three Detroit automakers.

Just two weeks after the cameo appearance by the New England Patriots’ Tom Brady in the 2013 Dodge Dart commercial during the MLB All-Star Game, Peyton Manning, who recently signed with the Denver Broncos, is appearing in a new TV spot for the 2012 Buick Verano.

In the Verano spot, Manning uses OnStar’s Turn-by-Turn navigation system and IntelliLink to figure out where he needs to go using voice commands.

We’d be interested in hearing what you think about how far pro athletes will go to hock various automakers’ products, or help boost their image with consumers. The recent Buick LaCrosse car commercial with Shaquille O’Neal comes to mind, although you can probably come up with a half dozen or more.

Does Manning fit in with the Verano’s mission of exuding pure luxury? Which campaigns with pro athletes do you think have been particularly successful? Let us know what you think in the comments section below.

And check out the video below released by Buick of the new commercial being shot.


This story originally appeared at The Car Connection.


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