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Virginia-Based Pork Producer To Open Taste Of Smithfield Restaurant

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Credit: Smithfield Foods

Credit: Smithfield Foods

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SMITHFIELD, Va. (CBSDC/AP) — Pork producer Smithfield Foods Inc. is opening a restaurant showcasing its products in its namesake headquarters town.

The Smithfield, Va.-based company said it plans to open the Taste of Smithfield restaurant at 217 Main Street on Tuesday. It will feature items like salads and sandwiches using Smithfield pork products as well as ribs and burgers.

“Our Taste of Smithfield Restaurant is a rousing tasting of the pig, featuring quality food items for everybody, from meaty sandwiches to ribs to burgers, and we’re also offering ‘For the Little Piglets’ selections for children,” Pete Booker, the Vice President and General Manager of the Smithfield Specialty Foods Group, said.

The new restaurant shares a new two-story, 8,700-square-foot building with the company’s retail store, the Genuine Smithfield Ham Shoppe.

CEO C. Larry Pope says he’s excited about the new restaurant, hoping it will attract more visitors to the historic town and give the company a place to showcase its products.

The new joint venture will be overseen by the Smithfield Specialty Foods Group.

Smithfield Foods sells brands include Armour, Farmland and its namesake.

(TM and Copyright 2012 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2012 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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