VIRGINIA BEACH, Va. (AP) — A Virginia Beach radio station is changing its name for one day in April to help create awareness of the manhunt for sought-after African war criminal Joseph Kony.

Kony became famous this week when a 30-minute video by the advocacy group Invisible Children that showcases the atrocities carried out by Kony’s Lord’s Resistance Army in Uganda went viral. The video was released Monday and had more than 32 million views on YouTube by Thursday afternoon.

To support the effort, Hot 100.5 in Virginia Beach will rebrand itself on-air, online and in social media as Kony 100.5 on April 20. That’s the day those behind the Stop Kony campaign have called for supporters to hang posters to increase awareness of Kony’s crimes and pressure world leaders to capture him.

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