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Beer Manufacturer App Allows User To Trace Beverage Back To Source

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Credit: Christopher Furlong/Getty Images

Credit: Christopher Furlong/Getty Images

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WILLIAMSBURG, Va. (CBSDC/AP) — Beer drinkers can now trace their Budweiser back to the company’s Williamsburg brewery.

The beer maker has launched a mobile application called “Track Your Bud” that lets drinkers trace the origin of their beer back to one of its 12 U.S. breweries.

After scanning the code on the beer, drinkers get a guided tour of how and where the beer is made. For beers brewed in Virginia, customers will get content narrated by Dan Westmoreland. He’s been the senior brewmaster at the Williamsburg brewery since 2008 and has worked for Anheuser-Busch for 32 years.

The Williamsburg brewery opened in 1972 and supplies beer to Virginia, the District of Columbia, Maryland, North Carolina, South Carolina, West Virginia and some overseas markets.

The application will be available on iTunes and Android Market and integrates with Facebook to connect beer drinkers across the country with each other through the Budweiser they hold in their hand. Users can access video content, collect badges from each brewery and name batches of beer if they’re the first to track a beer from that particular batch

(TM and Copyright 2012 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2012 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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