For Romney, A New Strategy After A Santorum Surge

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File photo of Mitt Romney.  (Photo by Chip Somodevilla/Getty Images)

File photo of Mitt Romney. (Photo by Chip Somodevilla/Getty Images)

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WASHINGTON (CBSDC/AP) — Republican presidential candidate Mitt Romney is casting himself as a strict conservative as he looks to reset his campaign following three losses to rival Rick Santorum.

The former Massachusetts governor has spent this campaign focusing on his business credentials and downplaying his ideology, four years after he failed in his attempt to win the GOP nomination by running on a social conservative platform.

“I was a severely conservative Republican governor,” Romney told the Conservative Political Action Committee’s annual gathering Friday in a major speech that, advisers say, Romney viewed as an important campaign moment — a chance to speak directly to the conservatives who rejected him in three contests last Tuesday.

The speech represented a full-throated insistence that he is conservative in both record and background, a message he sought to send as he worked to convince the GOP’s skeptical right flank that he is acceptable as the party’s nominee.

“My path to conservatism came from my family, from my faith and from my life’s work,” Romney said.

He’s working to gain trust from the activists who make up the GOP base and who drive the Republican primary contest. They view him skeptically because of his past shifts on a variety of issues, including his previous support for abortion rights.

Conservatives generally view Romney’s chief rivals — Santorum and Newt Gingrich — as having views more in line with their own.

Romney’s new message comes as he’s trying to prove he can win over a broad spectrum of Republicans. He has yet to win a majority of GOP votes in any of the contests he’s won so far. And he’s looking to emerge strongly from Super Tuesday, March 6, when 10 states hold nominating contests.

In offering the defense, though, Romney drew attention to the problem he’s faced throughout the primary contest.

“I’ve never heard anybody say, ‘I’m severely conservative,'” conservative talk radio host Rush Limbaugh said Friday.

Romney’s conservative opposition remains divided — the former House speaker has won one state and the former Pennsylvania senator four. But Santorum is suddenly threatening Romney’s dominance in states where his team had previously felt comfortable.

This week, Santorum won contests in Minnesota, Missouri and Colorado. While Romney’s team decided not to compete in Missouri’s nonbinding primary and acknowledged early that Minnesota might pose problems, they were much more optimistic about Colorado. Romney spent several days campaigning there ahead of the caucuses, but his team spent just $32,000 on TV ads in the state.

In a sign it’s nervous about continued losses, Romney’s team abruptly added campaign events in Maine, where voting finishes Saturday. He’ll visit two caucuses Saturday morning, and he held a town hall there Friday night — his first event taking questions from voters since he campaigned in South Carolina in January.

There’s evidence there that problems have taken root in the weeks since then. Romney had to field questions about his comment that he is “not concerned about the very poor” and about a Swiss bank account on his tax returns.

And now, Romney’s team is preparing an aggressive push against Santorum in Michigan, the state where the former governor was born and where Romney is a household name — and where his advisers had hoped for an easy victory. Romney’s father, George, served as governor of Michigan and chairman of American Motor Corp. before mounting a failed bid for president in 1968.

Romney all but ignored Santorum ahead of this week’s contests. Advisers say that will change this week, when the former Massachusetts governor and his team will hammer Santorum’s record on union issues during his time serving as a senator from heavily unionized Pennsylvania.

Santorum joined a filibuster of a national right-to-work act and voted to defend legislation that sets pay for public sector workers. He defends that record as an issue of states’ rights.

Romney has also planned a more aggressive campaign schedule in Michigan in the coming weeks. He will hold events in Kalamazoo and Grand Rapids on Wednesday and stay in the Midwest through the end of the week. He’s likely to spend some time campaigning in Ohio, which holds its primary on March 6, Super Tuesday, and is the first Rust Belt state to hold a nominating contest.

Romney also recently moved a speech at the Detroit Economic Club from a smaller, indoor venue to Ford Field, where the Detroit Lions play football.

Looking ahead, Romney’s key advantage is money. He and his allies, the super PAC Restore Our Future, have spent a combined $25 million on TV ads to date, helping to drive wins in New Hampshire, Florida and Nevada. That dwarfs the $7.1 million Gingrich and his allies have spent on airtime and the $2.5 million Santorum backers have shelled out.

Still, Romney is facing a crush of primaries and caucuses on March 6, when his financial edge will be tested. He plans major fundraisers in California and Texas in the coming days.

And he could always add to that himself. The former Massachusetts governor hasn’t said if he’ll contribute any of his considerable personal fortune to the campaign. In 2008, he spent $45 million.

(TM and © Copyright 2012 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2012 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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